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If Google doesn't index your site, it's almost invisible. It won’t show up in search results and gain traffic.
To put it simply, the site turns out to be useless.
Let’s find out what website indexation is and how to get indexed by Google.
On-site indexation improvement steps
1. Crawling & Indexing
While searching for solutions to index your website, you ask yourself “How to get Google to crawl my site?” The point is that Google finds new pages using a website indexing spider. It crawls the World Wide Web and adds the pages to its database, which is an index. For instance, consider Google Indexed Pages Checker.
Let’s go back to that spider that helps websites get Google index. It’s also called a search robot. The Google robot has its name. It’s Googlebot.
Let’s define the basic terms to make everything clear:
- Crawling means the process when search engines send out spiders to find updates on the Internet;
- Indexing is the process of storing each web page in an extensive database;
- Crawler Robot means a program that crawls all over the Internet;
2. Hosting
Google algorithms watch the stability of the site. Thus, a resource that works as slow as molasses or has many errors is likely to fail. It makes it impossible to get high positions in the general list of sites.
Quality hosting guarantees a smooth and effective performance. As a result, your web page will be stable and reliable.
3. Content
Most users create blogs where they share their thoughts, news, and tips. By writing great content, you provide your visitors with high-quality writing material. And the search engines get the ability to grab on to specific phrases, topics, or queries. Users will see captivating texts, and algorithms will pay attention to their relevance.
Think about how you can link a series of gripping articles by inserting keywords in the text. They are the words related to the topics in your niche. It’s vital to understand that spamming key phrases isn’t useful. Besides, the search engine will miss out on such material.
4. Robots.txt File
The robots.txt file notifies crawlers about pages and sections of the site. Some of them are worth tracking, and others are not.
A website always contains technical pages like search results, signing up steps, system files, tags, and so on. Over time, some irrelevant pages may accumulate. The content may be outdated or vice versa.
To prohibit indexing of certain sections, they are registered in robots.txt. By configuring the file, the content of the pages will be relevant to queries. So, you’re less likely to receive sanctions from Google. Check the presence of robots.txt and its syntax.
5. Create and Upload Sitemap.xml Files
The sitemap.xml file is the crawler’s guide. It indicates which pages are present on the site. With the help of such files, Google spends less time crawling the page.
- Provide the path to the file in robots.txt. This will allow the robot to find the file faster and get familiar with the site layout;
- Add the file to Google Search Console;
- Check out the dynamic sitemap.xml function.
6. Install SSL Certificate
Internet safety is fundamental. Google reminds us of this over and over again. You can never reach the first position if you put your visitors in danger and ignore a secure connection.
Thus, a certificate can solve this issue. Make the connection on the pages of your resource reliable. Demonstrate this to both your users and search algorithms. Websites that use the HTTPS protocol are ranked ahead of those that continue connecting via HTTP.
Off-page indexation improvement steps
1. Google Search Console
To make the search system track your homepage instantly, use the Google indexer site. It’s called Google Search Console. It helps site owners control the status of indexing, find errors during crawling. All in all, such a tool optimizes sites.
What you need to do on this site indexer is to add your resource and verify the ownership. You can get started using the hints. You can see the first data about your site in the console within a couple of days.
To check the indexing status of a new page, select URL Checker on the left. You can either enter the desired URL in the search box at the top. It’s as simple as ABC.
2. Backlinks
What influences the authority of a website in 2021? The answer is placing links on other resources that lead to yours. Building link mass is another crucial factor you need to take into account. Dofollow backlinks gives you a good chance to get website indexation, so it’s important to learn more about building links and use them as a part of your strategy.
The best you can do is to find new business partners and meet with third-party companies. They can work in a similar field with you, but not in the same area. For instance, your partner might be a restaurant site, and you own a store selling vegetables. It’s a perfect match.
Google analysts see such links as proof that other sites trust you. It means that Google has a reason to trust you. You're more likely to get indexation if you choose a partner that is authoritative enough.
3. Social Networks
As you know, the links are vital for promotion. Now, you'll understand another useful feature of social media. Create profiles on LinkedIn, Twitter, Pinterest, Facebook, YouTube, and Google+.
If you sleep on publishing content from your pages on social networks, then a lot of your work goes in vain. One of the key factors in the ranking of your site after indexing depends on social interactions.
Yet, you should also mind that it’s not right to create content because you have to. Try to write something so special that people will be talking about it. Give them what they want to discuss with others. If users share your posts, it’s a good sign.
Overall, use as many social networks as possible. After publishing a page, immediately post a link to it in your account on the Internet.
4. Google Analytics
You can use Google Analytics to track traffic sources and analyze user behavior. But, it also let Google find out about the appearance of a new site that needs to be crawled. Why? The adding of the code to a new page and setting up an account in the analytics system notifies the search engine.
5. URL Manual Check
It’s one of the most underrated ways to get search engines to crawl pages faster. Google’s indexing tools don’t need any extra effort or resources. Besides, they don’t do any harm. You need to log into your Google account and select "Submit URL" in Webmaster Tools.
Conclusion
It takes some time and effort to make your website authoritative and indexed. You need to combine technical, writing, and SEO skills to develop in the right direction
