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There is no real secret to success when it comes to ecommerce. Whether you've just started a new business or you've been running your company for quite a few years, you'll likely agree that winning conversions is no easy feat. In order to attract new customers and build relationships with returning buyers, you need to be well versed in the ins and outs of ecommerce.
Best Practices for Improving Conversions
You can spend a lifetime in marketing and still come up short when trying to convert potential customers into repeat shoppers. Looking for new ways to drive up business and improve conversions for your online store? Keep reading.
1. Focus on Selling Products on Social Media
If you aren't using social media to reach your audience, you're definitely missing the opportunity to grow your customer base. Almost every social media platform now offers integrated "buy" buttons for users to shop stores with ease. Some of the most popular apps, like Snapchat and Instagram, feature shoppable stories as well.
In addition to having shoppable social media content, it's important to focus on frequency and consistency with your social media campaigns as well. This will ensure that you are attracting interested followers on a regular basis that will then go on to learn more about your brand and, eventually, become a customer.
2. Tailor Your Website for Mobile Optimization
When it comes to setting up their online store, businesses would do well to keep mobile optimization in mind. While many companies' stores work well if a shopper is using a computer, these sites can become difficult to navigate if the shopper is using their smartphone, tablet, or a similar device.
This is why it is so important to ensure your website and online store are optimized for all devices. As you work on setting up your online store, look into alternatives to magento enterprise. You'll find that, in addition to being mobile friendly, the best ecommerce sites are easy to us, offer multiple payment options, support various integrations, have quality security, and offer 24/7 support.
Reviews are essential when online shopping. Brands without readily available reviews will find that customers are much more hesitant to make a purchase than they would be otherwise. Be sure to post the positive reviews and testimonials on your site and social media on a regular basis. This will also show that your company is doing well and that your products and services are in high demand.
4. Use Email for Customer Conversion
Ecommerce experts still hold that mailing lists are crucial for conversion. By sending regular emails to subscribers, businesses will be able to convert followers and subscribers into customers. Make every effort to boost your email list to help facilitate the conversion process by using automation tools to help manage subscribers and schedule your email blasts.
5. Use the Funnel Approach
Businesses with successful ecommerce strategies use a sales funnel approach to draw interested consumers in, ultimately pointing them towards making a purchase. These strategies focus on increasing potential customers' awareness of the company, their interest in a particular service or product, their desire to make a purchase, and finally, the action necessary to make that purchase.
Focusing on this sales funnel is essential as it helps businesses visualize an individual's journey to becoming a customer. This process will help companies refine their marketing and sales tactics, ensuring that the conversion from potential consumer to loyal customer is as effective as possible.
6. Encourage Referrals
Take advantage of the customers that you already have by encouraging these customers to refer your company to their friends and family members. If these repeat customers are consistent and loyal, it stands to reason that the people they refer will have the same purchasing habits. Creating a referral program will encourage these ideal customers to bring in more people that are like them.
This referral program stands to benefit your company, while encouraging your repeat customers to keep doing business with you. This program should offer benefits to customers that refer or convert anyone from their immediate network.
7. Create a Loyalty Program
Tie this referral program in with a loyalty program to really gain the most from your loyal customers, as one loyal customer is more valuable than 90% of one-time buyers. Put these numbers to work for you by creating a loyalty program to make customers feel valued. Loyalty programs that offer discounts, rebates, rewards, coupons, and the like will encourage customers to keep returning to your store.
Conclusion
The key to succeeding in ecommerce is taking advantage of what works for you. Keep this guide in mind as you work to grow your online presence and convert visitors to loyal customers.
