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ActiveCampaign is a popular CRM, Email Marketing and Marketing Automation platform designed to save time by delivering the right message to consumers at the right time. ActiveCampaign creates a customer journey that attracts consumers and builds brand loyalty by providing access to a variety of features through easy-to-use dashboards and extensive email automation.
The ActiveCampaign pricing plans (lite, plus, professional, enterprise) are affordable in a highly competitive market and combines the platform's unique features with those you'd expect from a marketing automation package, making it an attractive option.
Here are some of the best ActiveCampaign alternatives to quickly determine the best option for your business.
EngageBay
EngageBay is the perfect option for small businesses looking to offer more capacity at a lower cost. This is particularly well suited for marketing automation, so if you're looking for a one-stop shop for your marketing team, this could be a tool.
EngageBay's marketing automation tools offer email marketing tools for drip, personalization, and sequencing. You can also stay on top of social media with metrics about tracking, planning, and brand engagement. In addition, you can create landing pages and web forms to keep all your marketing in one place.
Pricing
The basic plan is for small businesses, as you can add 15,000 contacts and 10,000 branded emails. For $8.99 per month, you get additional features like lead scoring, SMS marketing, and third-party integrations.
The growth plan costs $29.99 per month and offers access to 50,000 contacts and 25,000 branded emails. Ideal for mid-sized businesses, it has access to premium features like marketing automation, push notifications, A/B testing, and custom domains. The stand out pricing plans it has makes it an ideal ActiveCampaign alternative.
Pros
- Many useful features.
- Their service area support service is completely free.
Cons
- Not ideal for companies considering expansion.
- Support is available during business hours only.
Keap
Keap helps small businesses across industries optimize sales and manage the customer experience. Users can launch campaigns with customized communication triggers based on contact segmentation, monitoring of customer interactions, and email delivery.
From inventory management to payment and purchase fulfillment, users can also manage e-commerce, set up an online shopping cart, track digital storefront activity, set up a quote, invoice. You can allow prospects and customers to schedule appointments on your calendar. Using this you can reduce appointments and determine the right time to schedule. Every unique feature it has makes it a good alternative to ActiveCampaign.
Pricing
The price depends on the contact list. Please note that Keap also regularly offers discounts. At the time of writing, their cheapest plan is available for $ 56 per month for the first five months.
Pros
Keap is one of the few marketing automation tools that offers order forms, payment processing, fulfillment, and inventory tracking right in the tool.
Cons
There is unfortunately no free trial available for paid Keap plans.
Copper
With seamless integration with Google Workspace (formerly G Suite) and a great user experience, you can set Copper CRM up in minutes. Automate repetitive tasks, manage projects and deadlines, and build more valuable and lasting relationships.
Copper serves more than 10,000 companies in more than 110 countries. The software integrates with calendars, documents, Google Sheets, Gmail, slides, and mailboxes. It's easy to use and you'll be notified every time someone reads your email. Factual information provided in pipeline reports helps to drive sales growth. Works perfect as an alternative to ActiveCampaign.
Pricing
Copper CRM is the perfect lightweight solution for $ 25 per user per month (or $ 29 per user at checkout). monthly). For growing teams looking for a simple CRM, the Professional plan is best for $ 59 per user per month. There is an enterprise plan of $ 119 per user per month with unlimited features such as numerous contacts and complete platform customization.
Pros
- Response Time for Service Representatives
- Ease of Use
- Pipeline Management
Cons
- Analysis and reporting may require further work
- Unclear cancellation policy
Nutshell
Nutshell is a stealthy and powerful sales automation and CRM platform that helps sales teams win more deals. Nutshell is simple enough for any user and sophisticated enough for any business. Encourage your sales team to use it, maximize the time actually spent on sales, close more deals, and help you increase your profits.
Nutshell is integrated with software already used by small businesses such as Google G Suite / Gmail, Microsoft Office / Outlook, QuickBooks Online, Constant Contact, Mailchimp, Intercom and Slack. Each Nutshell subscription includes unlimited data and contact storage, intuitive customer support from real people, and fully customizable reporting tools.
Pricing
Simply put, there are two pricing plans to keep it simple. Both come with unlimited data and solid customer service, including free data migration support. Both packages run on the native Nutshell mobile app for iOS and Android. It also integrates with other popular business tools like MailChimp, QuickBooks, and Slack with a single click (and many more).
- The Starter plan costs $ 19 per user per month and is billed annually ($ 22 per user).
- The Pro plan costs $ 35 per user per month and is billed annually ($ 39 per month).
The main additional feature of the Pro plan is all the sales automation tools. Nutshell offers a 1-day free trial for those who want a trial. The features make it a good alternative to Active Campaign.
Pros
- This allows you to tag your teammates on a mission so that everyone is on the same page.
- You can copy all email conversations into Nutshell.
Cons
- CRM cannot be integrated with various programs.
- No mobile application available.
Conclusion
That's about it: we hope that this post will help other Customer Relations Managers and Marketing Managers to choose the CRM, Email Marketing and Marketing Automation platform that best suits their company's needs.
